Bethesda’s Pete Hines has been an important public figure for the company over the past two decades, and recently the industry veteran received a major promotion that will see him leadingBethesdapublishing efforts on a global scale. Hines' new role will be vital for many of Bethesda’s current and upcoming games.
A new report by GamesIndustry.biz confirms Pete Hines, the formersenior vice president of global marketing at Bethesda, was recently promoted to head of global publishing. Erin Losi, the current senior vice president of global marketing, will lead all of Bethesda’s global marketing and communication efforts going forward. Hines is humbled by the promotion and excited to contribute toward many of Bethesda’s upcoming games. The Bethesda veteran continues his 23-year career at the company with a prominent role extending across various regions around the world.
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Hines originally joined Bethesda in 1999 as a member of the marketing team, contributing to the studio’s public relations efforts forthe originalFalloutseries. In 2001, Hines would become the vice president of PR and leading marketing efforts for games such asThe Elder Scrolls 4: OblivionandRage. He continued to climb the ranks at Bethesda in the past two decades and became the senior vice president of global marketing and communications.
Losi is a key figure throughout the history of Bethesda alongside Hines. She joined Bethesda in 2005 as the senior manager of PR and marketing. Losi became director of marketing in 2017 and earned Hines' former position as senior vice president of global marketing in 2019. Both of the long-tenured industry veterans would help lead marketing campaigns for major Bethesda games such asFallout 3andThe Elder Scrolls 5: Skyrim. Bethesda’s global marketing efforts will be led by the two in an executive capacity, and Microsoft Gaming CEO Phil Spencer believes the Bethesda brand will continue to flourish under this leadership.
Hines is synonymous with Bethesda due to his public appearances just like Bethesda executive producer Todd Howard. Bethesda’s global marketing efforts allows the company to reach more players, and Hines is experienced enough to lead the division to great success. Upcoming games such asStarfieldandThe Elder Scrolls 6may benefit greatly with Hines’s marketing expertise.
However, it’s also up to Bethesda as a whole to impress players with the content and scope of its games. Expectations forStarfieldandThe Elder Scrolls 6continue to rise as time passes as well. AlthoughThe Elder Scrolls 6is years away from launching,Bethesda’s marketing efforts may ensure a successful title in the future.
